Retail and Sales Optimization


Marketing and selling consumer products through traditional bricks and mortar, direct through catalogs and e-commerce channels should be a simple proposition: "Understand what the consumer wants, make it available and sell it at a profitable price."

But today's marketplace is more complex than ever. Consumers have unprecedented choice of retailers, channels and products. And manufactures and retailers are aggressively investing in products and stores, space, offerings, competitive pricing, marketing and services. Yet for some manufacturers and retailers, these investments do not translate into the desired results. In fact, "more" often leads to "less" when it comes to profit.

More than ever, these companies need to accelerate growth and profitability to grow shareholder value. Axafina believes the largest untapped opportunity for consumer products manufactures and retailers lies in transforming space and assortment practices. Through our approach, companies have achieved profit increases of 10 percent or more on some categories. And they've gained deep customer insights that power better marketing, pricing, and promotion.

Why Axafina

Axafina helps manufacturers and retailers deliver sustainable improvements through space and assortment optimization. We guide companies on a coordinated journey that encompasses people, processes and technology. We ensure that relevant measures and controls are in place; join end-to-end processes and responsibilities; and support these changes with the appropriate technology, decision-support aids and personnel training. Axafina works with clients as a proactive partner, helping identify opportunities in space and assortment as well as all other aspects of customer-centric demand generation and business operations. Our combination of industry expertise, business functional expertise and capabilities, helps deliver:


The Axafina solution provides scientific methods and sophisticated analytics that address both product assortments and shelf space in a single solution. The solution combines a focus on attribute-based demand with detailed item profitability. This combination helps companies identify and make available products that meet the greatest needs for customers—more profitably.

With the solution, manufacturers and retailers are able to see beyond the obvious data and uncover inefficiencies that are not easily detected with commercially available tools and processes. You gain unique and meaningful insights into customer behavior and automated recommendations to sharpen customer focus and more efficiently deliver on customer demand and improve operating profit.

Axafina's demand optimization solutions provides executives and key decision makers with the processes and tools they need to address critical issues related to assortment and space.

What the Axafina portfolio of solutions can help you achieve: