Marketing Transformation Services


With more companies focused on growth, marketing has emerged as a key factor separating industry leaders from laggards.

Customer knowledge can be hard to come by and even harder to use effectively. Axafina makes it easier, with an end-to-end infrastructure for developing and operationalizing deep customer insight, including unique capabilities and managed services for customer data management, customer analytics and campaign management.

Superior marketing capabilities not only help attract customers, but also convert them into loyal product and service advocates.

In fact, Axafina's research into superior results marketing and customer management shows that mastery of five specific marketing factors accounts for 50 percent of a company's ability to win customer loyalty, which in turns drive higher revenues and greater profitability.

Yet at many organizations, the chief marketing officer faces tremendous challenges, particularly when it comes to driving organic growth. Globalization, for one, is spurring competition and transforming market economics. Rapid innovation is increasing product complexity and speeding commoditization. And generally weak capabilities for marketing planning and implementation reduce the impact of strategic marketing investment.

Today's savvy companies are allocating more resources towards marketing. However, simply spending more money does not guarantee increased customer loyalty—particularly in the face of intense competition for share of mind and wallet. To achieve superior results, marketers first need to identify and prioritize the investments that contribute to strategic objectives. They need the ability to quantify the return on these investments, to understand which are working and which are not, and reallocate resources more effectively.

Axafina helps chief marketing officers drive growth and achieve superior results by developing superior strategies, planning the effective implementation of these strategies, and executing these plans flawlessly—and doing quickly and efficiently.

Why Axafina

Axafina helps chief marketing officers achieve their objectives for organic growth, by prioritizing strategic investments and addressing the most critical gaps in marketing capability gaps. Most importantly, Axafina speeds strategy development, planning and implementation, helping companies quickly acquire, retain and grow the most profitable customers.


Axafina offers the following services to help clients achieve mastery in marketing , delivered through discrete consulting projects solutions or through end-to-end transformational programs, depending on business needs: